Marketing

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A man lifts a woman with raised arms in a joyful, celebratory embrace on a rocky hilltop with dozens of colorful hot air balloons floating across a vivid blue sky.

EnterpriseMarketing

Reimagine travel payment solutions to drive business growth

Family beach vacations. Big-city work/play trips. Luxury cruises. Travelers are choosing their own adventures, and the travel and tourism industry is booming. Global revenue is projected to reach $1.39 trillion by 2030 at an annual growth rate of 7%.¹ And online sales are expected to comprise 76% of that revenue.²

AuthorPayPal Editorial Staff

Skateboard business owner adjusts retail media on his POS screen.

Small BusinessMarketing

What is retail media and how can it help your business?

Retail media is a form of advertising where brands pay to promote their products on a retailer’s own digital and physical properties. Retail media networks typically facilitate this by delivering highly relevant ads to purchase-ready shoppers.

AuthorPayPal Editorial Staff

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EnterpriseMarketing

Adventures are on the rise

AuthorPayPal Editorial Staff

Jun 8, 2026Article5 mins read

EnterpriseMarketing

How to use PayPal Ads: A step-by-step guide to launching your first campaign

AuthorPayPal Editorial Staff

May 22, 2026Article4 mins read

EnterpriseMarketing

Optimize checkout. Revolutionize sales. Power growth with retail innovations.

AuthorPayPal Editorial Staff

Apr 14, 2026Article5 mins read

EnterpriseMarketing

17 ways to reach customers with point of purchase advertising

AuthorPayPal Editorial Staff

Mar 23, 2026Article5 mins read

Small BusinessMarketing

Business bootcamps: Questions answered for reaching new customers online and in marketplaces

AuthorDr. Tiffany Raymond, PhD

Nov 17, 2025Article4 mins read

Small BusinessMarketing

E-commerce product photography: Small business photography tips

AuthorPayPal Editorial Staff

Nov 14, 2025Article10 mins read

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Nov 14, 2025Article5 mins read

Small BusinessMarketing

What is a go-to-market strategy, and how can you create one for your small business?

AuthorPayPal Editorial Staff

Nov 14, 2025Article10 mins read

Small BusinessMarketing

Conversion for client reviews: Leveraging customer feedback to boost sales

AuthorPayPal Editorial Staff

Nov 13, 2025Article8 mins read

Small BusinessMarketing

Email marketing tips for sales conversion and business success

AuthorPayPal Editorial Staff

Sep 22, 2025Article9 mins read

Small BusinessMarketing

Product page optimization 101

AuthorPayPal Editorial Staff

Sep 6, 2025Article5 mins read

Small BusinessMarketing

How to write a call to action: Tips for creating compelling CTAs to drive more conversions

AuthorPayPal Editorial Staff

Sep 6, 2025Article4 mins read

Small BusinessMarketing

Social media strategy in the marketing mix: Tips for business success

AuthorPayPal Editorial Staff

Aug 22, 2025Article8 mins read

Small BusinessMarketing

Gen Z marketing tips to connect with the digital generation

AuthorPayPal Editorial Staff

Jul 9, 2025Article5 mins read

Small BusinessMarketing

Boosting your small business visibility in the AI search era

AuthorAndrea Gagliano

Jun 4, 2025Article4 mins read

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