Customer Acquisition

Acquire valuable customers and enable the buying experiences that they expect with innovative customer acquisition st...

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A man lifts a woman with raised arms in a joyful, celebratory embrace on a rocky hilltop with dozens of colorful hot air balloons floating across a vivid blue sky.

EnterpriseMarketing

Reimagine travel payment solutions to drive business growth

Family beach vacations. Big-city work/play trips. Luxury cruises. Travelers are choosing their own adventures, and the travel and tourism industry is booming. Global revenue is projected to reach $1.39 trillion by 2030 at an annual growth rate of 7%.¹ And online sales are expected to comprise 76% of that revenue.²

AuthorPayPal Editorial Staff

Two male interior designers in a design studio looking at warm-toned paint and fabric color swatches

Small BusinessMarketing

Business bootcamps: Questions answered for reaching new customers online and in marketplaces

A panel of successful business experts and head of Global Customer Advocacy at PayPal recently hosted a Q&A answering questions from business owners interested in reaching new customers through social platforms and online marketplaces.

AuthorDr. Tiffany Raymond, PhD

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EnterpriseMarketing

Adventures are on the rise

AuthorPayPal Editorial Staff

Jun 8, 2026Article5 mins read

EnterpriseMarketing

How to use PayPal Ads: A step-by-step guide to launching your first campaign

AuthorPayPal Editorial Staff

May 22, 2026Article4 mins read

EnterpriseMarketing

Optimize checkout. Revolutionize sales. Power growth with retail innovations.

AuthorPayPal Editorial Staff

Apr 14, 2026Article5 mins read

EnterpriseMarketing

17 ways to reach customers with point of purchase advertising

AuthorPayPal Editorial Staff

Mar 23, 2026Article5 mins read

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Nov 14, 2025Article5 mins read

Small BusinessMarketing

What is a go-to-market strategy, and how can you create one for your small business?

AuthorPayPal Editorial Staff

Nov 14, 2025Article10 mins read

Small BusinessMarketing

Conversion for client reviews: Leveraging customer feedback to boost sales

AuthorPayPal Editorial Staff

Nov 13, 2025Article8 mins read

Small BusinessMarketing

Gen Z marketing tips to connect with the digital generation

AuthorPayPal Editorial Staff

Jul 9, 2025Article5 mins read

Small BusinessMarketing

What is mobile marketing? And how to leverage it to attract customers

AuthorPayPal Editorial Staff

Apr 16, 2025Article4 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Mar 21, 2025Article5 mins read

Small BusinessMarketing

How to perform a competitive business analysis to gain an edge

AuthorPayPal Editorial Staff

Jan 28, 2025Article5 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Jan 16, 2025Article7 mins read

Small BusinessMarketing

How Venmo can help expand your reach

AuthorPayPal Editorial Staff

Dec 17, 2024Article3 mins read

Small BusinessMarketing

What is the average open rate for email marketing and how can you increase it?

AuthorPayPal Editorial Staff

Sep 21, 2024Article5 mins read

EnterpriseMarketing

Winning back customers: Strategies for re-engagement

AuthorPayPal Editorial Staff

Sep 10, 2024Article3 mins read

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